Asda Christmas advert 2019: Retailer delivers festive sparkle in tearjerking advertisement


 Asda is one of the first major retailers to drop their Christmas advert. With all eyes on the expensive and glitzy videos, the supermarket’s offering has a charitable edge   The advert, which launched this evening, is called “Let’s Make Christmas Extra Special” and sees one little family make a big difference   Little Tilly is inspired by stories from her Grandad about how a little act of generosity can go a long way   The video is set to a live orchestral performance of “Lighting Up Christmas”, composed by Rohan Stevenson and James Radford   Tilly is walking home on a snowy evening and spots the wondrous Northern Lights    READ MORE Elton John net worth: John Lewis christmas advert star’s worth  She is completely amazed by the colours and magic and begins to plan a way she can use some of it in her own day-to-day life   While using her Grandad’s walking stick, Tilly makes a rod with a jar attached to it   Tilly takes her jar around her town and sprinkles it everywhere, with Christmas magic popping up everywhere   Her little grey village is transformed in to a winter wonderland and as a result the town is beyond pleased    At the end of the advert, Tilly has just enough magic left for one more piece of magic, but she ends up saving it   Her brother decides to surprise her when she’s sleeping and uses it to create a snowy scene in her room  The adorable advert will be sure to win over hearts and Asda are making sure their offering will change lives as well   Chief Customer Officer Andy Murray said: “We truly believe that with great quality products at leading price points; everybody can have an extra special Christmas with Asda      “We know the most important thing to our customers at Christmas is spending time with family and friends These are the people who make Christmas special and they’re willing to go the extra mile to make sure the occasion is truly magical   “This generosity is reflected through our whole Christmas campaign this year, from the wonderful spirit of Tilly and Jack in our ad to a beautiful digital storybook of ‘Santa’s Leftover Magic’ that has been created in support of our Fight Hunger Create Change Initiative   We have also doubled donations from our Asda Foundation to over £1m to support good causes over the next three months This investment will see 1500 charities across the country benefiting from additional funding this festive season ” Meanwhile, all eyes are on what this year’s John Lewis Christmas advert will show   Trending READ MORE John Lewis Black Friday deals: When do John Lewis deals go live?  Last year, the Elton John-themed offering saw a young musician growing up with his gift of a piano and a dream   This year, it’s been rumoured that Lewis Capaldi will perform the all-important song   Sam Smith and Ed Sheeran have also been tipped for the video. Details of the storyline are being kept under tight wraps, but it will be expected to land on screens mid-November  

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